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We don't sell properties. We help foreigners avoid expensive real estate mistakes in Yucatán.

Most real estate failures in Yucatán aren’t emotional. They’re structural, legal, or timing errors made early and discovered too late.

No listings. No pitches. No commitments.
No listings. No pitches. No commitments.

Market reality

The problem isn’t the market. It’s how people enter it.

Traditional brokerage models reward movement, not judgment for foreign buyers.

When speed is rewarded, certainty gets invented. And you’ve probably heard those inventions before.

“Guaranteed” Airbnb occupancy

  • Demand is assumed.

  • Seasonality is ignored.

  • Regulation is someone else’s problem.

Different words.
Same promise.

Promised ROI is not an investment strategy

  • Projections without vacancy.

  • Revenue without friction.

  • Exit without a buyer.

The market is booming

  • Growth explains entry. It never explains exit liquidity.

These assumptions repeat every cycle. The outcome rarely changes.

Sounds familiar?  These claims repeat across every cycle.

Pattern recognition

We’ve seen this cycle before.  Mérida is still early.

Markets don’t fail randomly. They repeat predictable patterns. Riviera Maya. Tulum. Same sequence. Same incentives.

 

Our role is not to predict winners. It’s to reduce predictable losses before the market matures.

real estate market cycles Mexico
foreign buyers real estate mistakes

What we do (and don’t)
We explain downside before upside.

Not because it’s pessimistic. Because it’s honest.

We sometimes say “don’t buy this”.

Restraint is the product. It protects capital.

We don’t sell hype.

If you want guarantees, this is not a fit.

How LUUM actually works

Decision process

LUUM is not a brokerage. It’s a decision system.

We don’t optimize for volume. We optimize for decision quality. Our work happens before listings, tours, and urgency.

01

Diagnose

Capital range, intent, constraints, timing. No guessing.

02

Filter

Most options are eliminated immediately. That’s the point.

03

Interpret risk

Legal, structural, liquidity, exit. We don’t hide the failure modes.

04

Proceed or don’t

Sometimes the right move is waiting. We’re allowed to say that.

Self-selection

This is not for everyone.

The wrong fit is expensive for both sides. This page is designed to prevent that.

Logic Model A -4

Clarity beats speed. Risk before upside. Exit before entry.

This is for

  • Capital-ready buyers and investors

  • People who care about downside

  • Exit-conscious decision makers

  • Those who accept process and restraint

This is not for

  • Guaranteed ROI seekers

  • “Just show me listings” requests

  • Short-term speculation

  • Anyone needing reassurance over analysis

David Gonzalez: Trustworthy advisors who truly understand the market dynamics.

Market Perspectives

Maya Patel: Their guidance was invaluable in securing my investment.

Investment Success

James Reynolds: LUUM is a game changer in real estate advisory.

Trusted Partners

Amina Hassan: They prioritize client education and clarity in every step.

Consultation Reviews

We Track  The  Market

Listings exist. They’re just not the strategy. View samples as context, not recommendations.

We Track  The  Market

Listings exist. They’re just not the strategy. View samples as context, not recommendations.

View market samples

the next step

Ready to see where you actually stand?

The diagnostic determines fit, not interest. If you’re aligned, you’ll receive advisory access. If not, you’ll receive a clear next step.

Start advisory diagnostic

Takes ~5 minutes. No obligation.

What happens next

01

You answer 6–8 questions.

02

Your fit outcome is generated.

03

Qualified profiles receive conditional calendar access.

Note: We do not bypass the diagnostic to “save time”. Speed is conditional.

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