HOW LUUM WORKS

We don’t sell certainty. We build a decision that can survive reality.

Most real estate advice optimizes for movement. LUUM optimizes for decision quality before the market pressures buyers into speed.

Start the diagnostic About market samples

No listings. No promises. Just clarity.

model

Two engines. One rule:

Engine A leads.

Engine A protects identity and decision quality. Engine B (inventory, listings, tactical options) is subordinate and only turns on when Engine A says a deal is structurally viable.

MARKET COVERAGE

How we see the market without getting trapped by it.

Most buyers think access comes from more listings. In practice, it comes from how inventory is filtered, compared, and discarded before anything reaches you.

See market samples Continue to fit check

core logic

Allowed vs. forbidden. Guardrails, not optimization.

This is how we keep LUUM from turning into every other brokerage under pressure.

next step

Continue only if you want clarity more than reassurance.

If this feels too selective, that reaction is data.
LUUM is designed to prevent the wrong fit before time and capital are wasted.

Start the diagnostic Back to Top

If you want reassurance, you’ll find it elsewhere. If you want clarity, continue.

PROCESS

The real work happens before

tours, urgency, or “great deals.”

Instead of reading another framework, do a 90‑second self‑diagnostic. It locks constraints so Engine B can’t hijack you with browsing.

What gets removed

Why this matters: inventory is persuasive. Constraints are protective.

Most buyer stress comes from trying to decide inside a noise field. We remove the noise.

“Guaranteed” languageReplaced with assumptions and failure points.
Random browsingReplaced with constraint‑matched options.
Time pressureReplaced with a sequence you control.
Wishful ROI mathReplaced with vacancy, friction, and exit logic.